Icon is a concept that brings back braun's original design language, strip off some details and still fit in their todays lineup.
with a more subtle and minimalistic design icon. the project has been done in coorporation with Braun Germany and got very good resonance from leading designers.
research and testing showed that the steps for controlling the beard length are too unreliable to be indicated as millimeter, so I settled for more intuitive and simpler light dots to communicate the distance of the comb to the blades and thus the resulting hair length.
this is the comb travel and precisition-blade with its sliding-mechanism in action
Icon is charged by USB-C and is equipped with a Li-Ion-battery opposed to the cheaper and shorter living batteries in beard trimmers currently sold.
Alongside the main blades, icon also provides a shorter, more sensitive precisition-blade that is enabled by sliding it forward so it snaps into place.
simple travel boxes round off the concept in three variants
the box is kept closed via magnets in the case
Realistic modelmaking plays a big role in the stage of prove-of-concept especially with handheld, ergonomic products.
all the technical components are tightly fitted into the new form factor
While creating the design, I created a true-to-detail prototype, renderings, animations of its functions, and presentation for the Braun product management.