Icon is a concept that brings back Braun's original design language, strip off some details and still fit in their today's lineup.
With a more subtle and minimalistic design icon. The project has been done in corporation with Braun in Germany and got very good resonance from leading designers.
Research and testing showed that the steps for controlling the beard length are too unreliable to be indicated as a millimeter, so I settled for more intuitive and simpler light dots to communicate the distance of the comb to the blades and thus the resulting hair length.
Icon is charged by USB-C and is equipped with a Li-Ion-battery, opposed to the cheaper and shorter living batteries in beard trimmers currently sold.
Alongside the main blades, icon also provides a shorter, more sensitive precision-blade that is enabled by sliding it forward so it snaps into place.
Realistic model making plays a big role in the stage of prove-of-concept, especially with handheld, ergonomic products.
All the technical components are tightly fitted into the new form factor
While creating the design, I created a true-to-detail prototype, renderings, animations of its functions, and presentation for the Braun product management.